I’m a good old fashioned red blooded American. I like Beer, Cheese, Apple Pie and the Super Bowl. Every January I get excited about the prospect of the one Sunday each year where everyone is on my page, even my wife and her sisters and mother. They’re all with me. “Let’s watch football, eat until we’re sick, drink beer, take a nap and do it all without feeling guilty. Usually on Sunday’s, I feel alone with my football and my food. But on Super Bowl Sunday, America is right there with me. But I’m a Buffalo fan so it hasn’t been my team in the game in about 15 years. But even when it was (including their 4 consecutive losses) I always enjoyed the commercials. And now, while I still love the game itself, when I don’t have a “dog in the hunt” so to speak I find that I love the commercials perhaps even more.

I love marketing. I know that I’m being taken advantage of by corporate branding, but I still enjoy it. From funny commercials, to the random business promotional products that adorn my work desk, I really enjoy corporate branding. One such promotion is one that I miss with the great fondness and nostalgia that can only come with childhood memories. The Bud Bowl!

Come on, you remember. The Bud Bowl was the promotional highlight of nearly every Super Bowl from 1989 until its final flight in 1997. For the young and uninitiated, the Bud Bowl was a mock Football Game featuring animated bottles of beer fighting against one another. It was clever, it was witty and it was excellent. Each year Bud was pitted against Bud Light in the battle for supremacy. Animated with an incredible flair in 3D computer Graphics by the San Francisco Production Group, they pleased both the young and young at heart. Budweiser had a solid hit on its hands. The games always featured an real life sports broadcaster such as Bob Costas and Chris Berman. Often times the teams would have a celebrity coach including, most notably, Mike Ditka. The Bud Bowls usually parodied sports lore such as recreating the infamous “Stanford Band” play and bringing the “Fridge” and “Freezer” in reference to Super Bowl XX fame. Funnily enough, I always rooted for Bud Light and to this day I have no idea why.

When I watch the commercials for the most recent Super Bowls I find myself each and every year somewhat underwhelmed. Occasionally there is 1 or 2 that stand out, but none that have the flair or panache as the Bud Bowl. Now when I see the promotional gimmicks like a 3D commercial for a kids movie or horses kicking field goals I wonder where the promotional innovation went? There was of course “Terry Tate: Office Linebacker” but that was nearly a decade ago. Perhaps it’s that when I was a kid I could more easily become lost in the grandeur of the commercial, and perhaps now I’m more jaded having had a wealth of experience in the promotional marketing world. But nevertheless, I always look back fondly when I remember the greatest Super Bowl promotion of all time… The Bud Bowl.

Oh, and for what it’s worth Budweiser took the series 6-2.:cool:

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Commercial business printing offers a unimaginable solution to all your printing needs. Many online printing companies can handle smaller and longer quality runs along with numerous options.

From digital printing to color, short run, ink jet, large format and even more commercial printing companies tend to offer everything with their state of the art equipment. In today’s market custom business printing is the best way to be noticed. There are several marketing tips that help you to become visible but to stand out and be different could help your business!

Just like other printings with custom printing all of the standard options are available as well. Personalizing your own design & postcard printing and characteristics is some of the best advantages that will help to receive the attention that you strive for. Different ideas help to separate you throughout the world.

However, commercial printing is not just about the innovation and technology, but also the employees printing skills and experience.

There are several advantages to commercial printings. First, the color print quality is awesome. You can have catalogs, brochures, postcards, and even posters printed. So if you are looking for a printing deal, commercial printing will save you money. You will not have to worry about paying for all the ink, paper, and wear on your equipment when you have a printing company do the job for you!

There is shifting trend towards online printing because of its convenience and cost effectiveness as compared to printing shops. One of them is PSPrint which are also capable of giving ideas to make the best quality job complete for your small business marketing needs !

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In my experience one of the most effective and most affordable custom products for promotional branding is the humble t-shirt, as not only are these very useful for staff to wear in and out of the business environment, but if they are of a good quality and well styled then customers will also be happy to receive them and wear them in their own time as well.  This creates a lot of exposure for your business and is an easy way to get your brand name out and about into the public arena.

Printed t-shirts are great for those more relaxed working environments where staff are not required to wear uniforms, and provide an affordable way to make sure customers can identify your employees quickly and easily, and also reinforce your branding.  As part of my business I attend a lot of trade shows and promotional events and find that printed t-shirts are also one of the most popular giveaway items on our stands, in fact we always run out of these promotional products first.  People love to receive good quality giveaway apparel, and as a bonus the employees staffing the stall can also wear branded clothing to strengthen the impact of your overall branding image.

I found Indigo Clothing and my review is that they make some fantastic custom t-shirts, and is the ideal place to go if like me you don’t have a lot of resources to spend on designing and ordering promotional materials.  The website  is very easy to use and the pricing structure affordable and good value for money with printed t-shirts from as little as $1 each.  You can get an instant quote using the online catalogue, or if you have a more complicated order you can contact one of the helpful Indigo Clothing representative directly on phone, fax or email to get a custom quote.

This is useful if you have a large order in mind, as there are some great savings on bulk orders using the current promotional code ‘StockClearance’.  Also if you are a student and thinking about getting t-shirts made up for a college team or event then you can get some great savings with the Indigo Clothing student cashback bonus, which will give you 20% of the list prices.  All you need to do is just type in the promotional code ‘Cashback’ when you get to the checkout.

Indigo Clothing provide a great level of service, and as well as t-shirt printing they also supply screen printing and embroidery designs on a range of promotional clothing including jackets and hoodies.  Once of the main reasons I personally choose Indigo Clothing was that they had a positive ethical policy, and provide a range of 100% Organic Cotton Clothing so you can be sure that the materials come from fair trade and eco-friendly sources.  Another reason why I choose Indigo Clothing was their very impressive client list, which has some huge brand names including Cadburys, Evian, River Island, Roc and Johnson’s, and they also supply promotional clothing for the British Army and top University sports clubs such as Cambridge University Boat Club.

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It is believed by many people that business card is sometimes more important than a resume. Hence effective designs and the right message forms an integral part of business card designs. The right business card will help you get in touch with meaningful people in the right possible way.

When choosing business card designs or designing a business card you must keep the following points in mind:

• When putting information in your card, you must not put all of it at once. Sometimes less information makes a greater impact on the people you want to establish professional relation with.
• You must enter information related to your business and activities in the right appropriate manner. For instance, if you are an engineer by profession, you must clearly mention the relevant details. You must never leave everything to chance. You can also choose a funky title for yourself but make sure the other person becomes aware of your profession.
• Do not try to design the business card yourself. Nowadays, you can get a business card designed for under $30. Some of the online business card design companies also let your customize the design of the business card according to your needs and requirements.

Talk to the people who have already made good contacts with the aid of business cards. They will be the perfect guide for you to choose the best business card designs.

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Despite the global economic downturn there are still plenty of opportunities for small businesses, but it is more important than ever that you have a detailed and realistic business plan, and have thought carefully about how you will finance your business set up.

Business Plan

The business plan will help you to work through all of the issues and potential problems involved in setting up a small business, and will be an essential tool to help you focus and develop your financial needs. It will also show banks and other potential investors that you are serious about your business idea, and that you have a clear vision for how your business will work. It is important to be absolutely honest with yourself about key issues, such as how much you would hope to achieve in profit in the coming months, as a robust and realistic plan could mean the difference between success and failure in your first years of business. A good business plan should include:

• Executive summary – this should include an overview of your complete business idea, stating who you are, what your business idea is about (services/products that you will offer and customer groups you will be focusing on) and also what you hope to achieve.
• Marketing Strategy – show here that you have considered your competitors, and how you plan to plan to attract customers to your product/services. List here any details of potential advertising and marketing campaigns.
• Management and Staff – if you have any management experience then mention this in the business plan, and also list some details of the skills base you will require and the numbers of staff you hope to employ.
• Financial Forecast – breakdown your business plan into cold hard facts, and give details of what money you think you will need over the next three to five years for set up, equipment leasing, staff, IT and premises. Try and calculate any risks that may affect your business during this time such as commercial, operational and personnel issues, and also calculate your sales pattern over a range of scenarios (such as high opening sales which slow down over the next few months or slow opening sales steadily increasing after 3 months), and also include any ‘down time’ whilst you are recruiting, training or setting up your premises

Business Loans

You may need access to money quickly to cover any unexpected costs and keep your business operating during cash flow problems, and fast business loan from banks and other official lenders can be a good way of applying for the money you need quickly and securely. Compare interest rates before you apply and try and get the best deal you can, as although fast loans are very convenient they can often be less flexible and more expensive in the long run.

Taxes

If you have business premises you will also need to include the ‘Business Rates’ in the overall leasing or running costs, and you can find out more about this by contacting your local council. You will also need to keep clear financial records (accounts) from the start, to ensure that you can work out what tax you will need to pay. As a basic guide you should look be looking at paying Income tax, National Insurance contributions, Corporation Tax (limited companies), VAT (profits exceeding £67,000 per annum) and Stamp Duty Land Tax on bought and leased premises. You should contact your local HMRC to find out more about what you should be paying.

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