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Benefits of Promotional T-Shirts For Marketing

Biz-Online — Tue, 18 Aug 2009 19:48:10 +0000

In my experience one of the most effective and most affordable custom products for promotional branding is the humble t-shirt, as not only are these very useful for staff to wear in and out of the business environment, but if they are of a good quality and well styled then customers will also be happy to receive them and wear them in their own time as well. This creates a lot of exposure for your business and is an easy way to get your brand name out and about into the public arena.

Printed t-shirts are great for those more relaxed working environments where staff are not required to wear uniforms, and provide an affordable way to make sure customers can identify your employees quickly and easily, and also reinforce your branding. As part of my business I attend a lot of trade shows and promotional events and find that printed t-shirts are also one of the most popular giveaway items on our stands, in fact we always run out of these promotional products first. People love to receive good quality giveaway apparel, and as a bonus the employees staffing the stall can also wear branded clothing to strengthen the impact of your overall branding image.

I found Indigo Clothing and my review is that they make some fantastic custom t-shirts, and is the ideal place to go if like me you don’t have a lot of resources to spend on designing and ordering promotional materials. The website is very easy to use and the pricing structure affordable and good value for money with printed t-shirts from as little as $1 each. You can get an instant quote using the online catalogue, or if you have a more complicated order you can contact one of the helpful Indigo Clothing representative directly on phone, fax or email to get a custom quote.

This is useful if you have a large order in mind, as there are some great savings on bulk orders using the current promotional code ‘StockClearance’. Also if you are a student and thinking about getting t-shirts made up for a college team or event then you can get some great savings with the Indigo Clothing student cashback bonus, which will give you 20% of the list prices. All you need to do is just type in the promotional code ‘Cashback’ when you get to the checkout.

Indigo Clothing provide a great level of service, and as well as t-shirt printing they also supply screen printing and embroidery designs on a range of promotional clothing including jackets and hoodies. Once of the main reasons I personally choose Indigo Clothing was that they had a positive ethical policy, and provide a range of 100% Organic Cotton Clothing so you can be sure that the materials come from fair trade and eco-friendly sources. Another reason why I choose Indigo Clothing was their very impressive client list, which has some huge brand names including Cadburys, Evian, River Island, Roc and Johnson’s, and they also supply promotional clothing for the British Army and top University sports clubs such as Cambridge University Boat Club.

Marketing And Public Relations

Biz-Online — Thu, 09 Apr 2009 16:00:11 +0000

There are various terms used in publicity industry, and these cover a number of aspects that are essential to a successful business:

Advertising – this is when a product or service is brought to the attention of new and existing customers through a number of methods including direct mailing, television, posters, website banners and email messages.
Marketing – this focuses on a product or service (either new or existing) and creates a plan to ensure the customer’s needs are being met and the product/service is good value (the right price). It involves a wide range of methods such as research and focus group testing and analysis of competitors, and also includes ongoing advertising and promotional campaigns.
Public Relations – this focuses on the company image as a whole (products, services, customer relations, company vision etc), to ensure that it has a strong, positive presence in the public arena. Public relations ensure that the company is visible and recognizable, and that people understand who they are and what they sell. This is usually carried out by maintaining a strong presence in the media (publicity) through newspapers, magazines, television and the Internet.
Promotion – this is similar to all of the above, in that it is designed to attract consumer attention to a specific product or service, and is an ongoing campaign that involves combination of advertising, marketing and public relations.

Public relations, advertising, marketing and promotion are all essential to success for many companies, as there are very few trade ‘niches’ left in the current market and the majority of businesses face stiff opposition from competitors, and must also deal with any global market downturns. In order to sell your product or service to as many customers as possible, you have to reach out to as many people as possible, and persuade them through your strong, attractive company and brand image that they want to purchase from you, rather than from your competitors.

Because publicity, advertising, marketing and promotion is so important, you may want to think about seeking some professional help from a public relations (PR) agency, who can give you expert advice and also run your publicity campaigns for you. Taylor Herring is one of the UK ’s top PR agencies and has won a number of awards in their field including the CIPR Excellence trophy for ‘Best Consumer Campaign’.

Taylor Herring offer expert and professional advice in a number of areas including media relations, brand image, online PR, celebrity endorsements and promotional events, and have covered a number of high profile campaigns in the large few years for clients including Honda, Guinness World Book of Records, Disney (High School Musical film) and the BBC (Doctor Who). Taylor Herring also specialise in personal PR, and have several high profile celebrities such as Robbie Williams and Lord Andrew Lloyd Webber on their books. To find out more about the services offered by this top PR Agency you can visit their website or telephone 0208 206 5151.

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Benefits of Promotional T-Shirts For Marketing

Make the Most of Business Websites

Biz-Online — Tue, 17 Jun 2008 12:26:57 +0000

The internet is a great way of reaching out to customers 24hrs a day, 7 days a week as people can log on to your online websites and advertisements at any time, even out of working hours. This is also a good way of attracting customers from other areas in the country, or even abroad and so you have the potential to increase your customer base significantly.

If you are thinking of branching out online remember that your website will be many of your customers first introduction to your business, so it will need to be professional, easily to navigate and informative. When you first set up a website it is easiest to register with a web hosting company, as they will provide all the software you need to design and run your website.

They will also provide secure encryption technology if you need to process online payments, or you can buy this software separately and install it into your system yourself. There are also many website design companies who can help you to create a unique and professional website with all the necessary software and functions, and this is a good idea for those larger businesses, or those people who do not have the time or the skills to design their own websites.

SERPs

Once you have set up your website it is important that you optimise your chances of appearing in the top search engine rankings (SERs). Returned results from a search online is really just a big advertising platform for your business, so if you are running an online pet store for example, then as soon as someone searches for ‘dog beds’ or ‘pet food’ you want your website to appear as high up in the results as possible, to increase the amount of visitors to your website. It is important that you set up good keyword density and titles throughout your website, as search engine categorise your site this way and the better this is organised, the better your SER will be.

Online presence

Also get online and set up as many links as you can back to your site. A good online presence is essential for attracting new customers, so go to other relevant websites and online blogs and leave a link back to your online business. For example for that online pet store you could go to pet blogs and forums and leave comments about how good your website is, or what products you sell, and include a link so that people can click straight through if they are interested.

Websites are an ongoing investment for your business, so make sure you keep them up to date and informative, and also provide a way for your customers to get in contact with you in case they have any problems.

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